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Product Tests With Maximum Impact
Your customers and potential customers want to know what your product does and how it does it. They want the facts, not a lot of attitude. They want to decide for themselves whether it’s good or bad.
Tom Mulhern & Associates has been providing high-detail “road tests” on audio and musical equipment for manufacturers since launching its successful “The Bottom Line” reviews in 1990. These reports focus on your product’s features, construction, and capabilities—the details that consumers want before they make a purchase. Because they’re delivered in PDF, HTML, and any other format you need, these performance tests are perfect not only for your online presence, but as printed pieces for distribution at trade shows, to dealers, and as responses to customer inquiries.
These "road tests" have a long life, meaning you get a lot of return on your investment—they can be used for as long as the product is in your line, and costs can be controlled by printing and distributing them on an as-needed basis. The online version can be placed on the your company sites, or on sites hosted by your distributors and retailers.
Check out the samples of The Bottom Line reviews, in pdf form (Adobe Acrobat Reader required):
Fishman Performer acoustic guitar amplifier
Rane AC13 Acoustic Instrument Preamp
Taylor 20th Anniversary Guitars
TOA Wireless Transmitters & Receivers
Note: If you don't have Acrobat Reader, or if you need a new version, you can get it for free from Adobe at: http://www.adobe.com/acrobat/.